Terry Zulit posts regarding online dating services. Free dating sites catching rides the heels of the EHarmony, and Match.com. Once again, the little guys are using the Internet to threaten big business.
Dating sites are old news, but there are some changes in the online dating market. The big daddy dating sites, like Lava Life, or Match.com, still have the vast majority of the Internet dating market, but the freebie sites are beginning to win the market war.
Why? Because the traditional dating sites charge hefty monthly subscription fees to take part in the fun. The new breed of dating sites never charge a penny, but can deliver the very same service. This is why the big, traditional, dating sites are marketing themselves as being safer, faster, better, and clean cut. However, the new generation is much smarter than the past Internet generation, and can see through mass-marketing in an instant.
How Do Free Dating Sites Make Money?
Totally free dating sites make their money via advertising, which is created by banner ads and text ads. The users will periodically check out another dating service, by clicking on the banner or text ads. The owners of the free dating site get a trickle of money, which soon adds up to mucho moola.
Dating sites like Plenty-O-Fish are now reported to make over $270,000 dollars per month, just in click advertising commissions, such as the Google Adsense program. That's not the only site winning over the lonely hearts of the Internet.
Sites like Hot or Not, enjoy record traffic numbers, and even the new free dating sites, such as Rate Thy Mate, are gaining momentum on the major players in the lonely hearts industry. Rate Thy Mate was just launched in the winter of 2006, and their traffic levels have steadily increased by 3000% per month.
It looks like people are not swayed by the claims of the "big player" in the dating game, who claim their sites are monitored, have better databases, and help the lonely find "the one". Why? Because over 50% of these dating surfers are not looking for their soul mate - they're looking for fun.
The dating/rating sites add the element of fun by allowing users to vote on pictures and profiles. It's not as serious a venture, but yet hundreds of thousands of people around the globe are finding "the one", in this casual medium.
Rate Thy Mate, and Hot or Not, have inspired hundreds of lesser copy cat rating/dating sites, and they're growth has been impressive as well. These sites don't require a high employee base, and can run themselves in autopilot. As long as the company has a firm grasp of database maintenance, they can be rolling in a day. Scripts for databases can be had for as cheap as 5 Euro, with an easy download, and viola!
So if you're feeling lonely, want to find a mate, just fool around, or maybe just knock a few people down a peg or two, don't waste money on a monthly subscription - just login for free.
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